The LAYDAY-LAYDAY launch and release party in the BOH-Loft on July 7th in Düsseldorf was a true premiere. It was the very first layday we turned into a great day. Friends, family and future-friends not only had an exclusive look at our very first products for sale. We also enjoyed DJ sets performed by the one and only El Florage and Mr. Brian Storm of Studio Rabotti – who you can now always listen to on the awesome free LAYDAY GROOVES podcast that premiered the very same night.
Non-swell apparel, waveless prints, drinks and the perfect soundtrack. That was the very first #laydaylayday.
#laydaysurfclub #laydaylayday #surfsup #surferswithattitude #opening #welcome