Surfers with Attitude
Surfers with Attitude – A Story of Attitude
So – What's the Story?
The founders, Karl, Martin, Michael, Steve and Tony, share one passion: rapid surfing. As soon as the first travel restrictions were lifted, they met at the Riverwave at Ebensee. All the way from Cologne, Munich, Düsseldorf and even Belgium they came to indulge their passion.
There, on the banks of the largest artificial river in Europe, it occurred to them that everyone should have a river or stream near them on which to surf. And what is the best way to do that? With an all-round board that works everywhere. Of course, there are already boards like this on the market, but not everyone has the wherewithal to afford one – especially in “this day and age.” So, why not put it together and develop your own board?
No sooner said than done. The idea was discussed through the night and until dawn. Tasks were assigned, be it the logo design, the shape of the board, the website or the online campaign. Everyone found their place in the story and so one road trip became more, the beginning of “Surfers with Attitude”. A name that stands for “getting down to business”, doing it yourself and breaking away from conventions. A company with attitude that doesn’t let anyone take the butter off its board. Namely: The Busy Beaver SWA River Surfboard!
Psst: Where does the name “Busy Beaver” come from? That’s a trade secret – most riders will understand the joke.
Frequently Asked Questions
Who are the founding fathers of SWA?
Karl, oh Karl! What a guy! Describing him is like trying to catch a rainbow with a butterfly net – impossible! But we’ll give it a shot, because this dude deserves some recognition. Karl is a man with many talents – he’s got the vision, the plan (even if it’s a little dodgy), and the ability to see the big picture (thanks to his massive glasses) and is a force to be reckoned with.
Martin’s the man you need in your group of friends! He’s always up for a road trip, energized to the max, and the last one standing on the wave or at the party. Plus, he’s a workhorse who’ll finish up his emails and even make breakfast for everyone the next morning. He’s a gentle giant, but don’t give him a high five unless you’re ready to lose an arm!
Michael’s a wise guy – like, literally! He never stops talking, but that’s okay because he’s got loads of ambition and drive. He’s the founder, CEO, and brains behind layday layday, and a key player at DWV. He keeps everyone else in (dead)line (thanks, Michael) and speaks from experience with passion & creativity. Just make sure to raise your hand if you want to get a word in, and turn on the subtitles because, well, sometimes his English… (just kidding, we can understand you, Michael!)
Move over, Sean Connery – Steve’s the new king of cool! He never sleeps and is always on the move, driving through the night from Belgium to Munich just to catch the morning waves at Eisbach. He’s the mastermind behind our project, making sure we stay on track and reminding us to do our work like the dad we never had. And for an evil genius, he’s one of the nicest guys you’ll ever meet. So here’s to you, Steve – we love you!
Tony’s older and wiser than he looks – he’s got skills! (Even though everyone thought he was just some kid when Michael brought him along to film an image film at the surfing championships. Turned out: he’s not.) Just tell him your idea, and he’ll turn it into a masterpiece in no time. The most valuable addition to our crew, Tony, you’re the man.
What is attitude?
Attitude is the lens through which you view the world. It shapes your perception of reality, and in turn, your reality itself. Your attitude can influence your thoughts, emotions, and behaviors, and ultimately, your outcomes. A positive attitude can help you stay focused, motivated, and resilient in the face of adversity.
What's so special about the SWA River Surfboard?
The Busy Beaver is a true allrounder and feels most comfortable in Rapid Surfing Areas. Although you typically wouldn’t find a beaver at sea (or would you?) you can take the SWA River Surfboard everywhere. The Busy Beaver won’t give a dam!
Which SWA products are in the Shop?
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Founded in the year 2015 on the N10 on the way back from the south of France. The idea was straight forward: we turn laydays into great days!
We talk to exciting personalities from surfing: Surfing, Rapid Surf, SUP and Foilsurfing. Every two weeks on Thursdays.
To make your laydays sound even better we invented layday grooves. Our tracks are all made by different DJ’s.